The Challenge

Every year, Union Church creates At The Movies, an annual sermon series designed to present biblical principles through the lens of popular movies. The challenge was to create a promotional video that would do more than simply announce the series. The video needed to capture the excitement of the experience, communicate the unique concept behind At The Movies, and make people curious enough to attend.

Rather than presenting the series like a traditional church announcement, the goal was to make the promotion itself feel like a movie trailer.

Our Solution

• Creative Development: Crafting a narrative framework that honors the veterans' service and aligns with the CAO’s values.

• Production: Coordinating and filming on-location interviews and B-roll to capture authentic testimonials and archival images from their past.

• Post-Production: Executing editing, color grading, and motion graphics to create a polished, impactful final narrative.

• Optimization: Delivering versatile assets tailored for internal communications and external social platforms to maximize audience reach and engagement.